Server-Side Tracking vs. Pixel Monitoring - Which is Better?
A variety of shopping businesses are turning to server-side tracking as a way to enhance their data collection processes. While it needs a lot more technical knowledge than routine GTM and might present added expenses, it can cause better precision and even more reliable data
Pixel monitoring makes use of an item of code to sign up conversions on your internet site. It's simple to establish and less vulnerable to ad blockers.
1. Extra exact information
The typical approach of tracking conversions on a site, making use of pixels, is having trouble with changing browser privacy plans. This implies that the data being sent out to Google Ads, Facebook Business Manager and various other systems is much less exact than it ought to be.
Server-side monitoring is a much more safe alternative that aids to bypass these constraints, as it's loaded from your own domain and treated as first-party code, meaning it's less likely to be affected by ad blockers or various other safety actions. This gives extra exact information and an extra full image of customer trips throughout networks.
On top of that, this sort of monitoring permits organizations to track conversions beyond the internet site, such as call and in-store brows through, which can be hard for pixel-based monitoring. This adaptability offers marketers more ownership over the data they send out, and makes it less complicated to follow numerous information regulations. It's additionally a whole lot much less vulnerable to scams, as it's more difficult for fraudulent actors to adjust the system by modifying the postback link.
2. Much better control over data.
Server-side tracking enables services to gather and enhance data before sending it to third-party analytics/advertising platforms. This boosts information efficiency and accuracy, which can help marketers make even more enlightened advertising decisions.
Conventional pixel tracking relies upon JavaScript tracking codes that are positioned in web site visitors' browsers. These tracking codes are often obstructed by advertisement blockers, which can lead to data collection disturbances and imprecise outcomes. Server-side tracking enables organizations to bypass these constraints and supply accurate, consistent data that is much less prone to interference.
This type of monitoring likewise allows organizations to track conversions that happen outside of the site, like phone calls and in-store acquisitions. This is very important because new personal privacy policies such as Apple's Intelligent Tracking Avoidance (ITP) limit the shelf life of cookie-based monitoring pixels to 7 days. This is a crucial reason S2S is more trusted for services seeking to adapt to these adjustments.
3. Much less susceptible to scams
Server-side tracking enables organizations to control data hauls before it reaches 3rd party endpoints, enhancing security and personal privacy. This is particularly important as various web browsers and platforms significantly change just how they manage cookies. For example, in iphone 14, Safari will just deliver first-party cookie information and will not permit pixel-based tracking. Making use of server-side tracking, you can bypass these limitations and remain to track conversions that happened beyond your site.
On top of that, server-side tracking allows you to record individual data straight on your own web servers. This eliminates dependancy on third parties, which can be prone to violations and privacy infractions.
A server-side tracking system is a collection of guidelines that tells your internet site's server what occasions to tape-record. This information is then sent out to analytics tools like Google Analytics and Facebook Service. It's also utilized to set off event-based advertisements, such as retargeting. In contrast, pixel monitoring is an alternate approach that uses a tiny piece of code on your web page to collect information from customers.
4. Simpler to apply
Server-side tracking is a data collection process that takes place on the site's very own server, bypassing internet internet browser restrictions. This suggests that data gathered by the website/app is first sent out to the server where it's refined and then sent to analytics tools like Google Analytics or Facebook Pixel.
The benefit of this strategy is that it reduces the range of information management and provides companies much more control over transmission, making it usually much more reputable. Consequently, it's much less vulnerable to data obstacles caused by points like a broken link or an energetic ad blocker being set up.
With OWOX BI's Server-Side Monitoring, your business can gather real-time conversion information in the same way that you would Facebook Ads performance tracking with pixels or a cookie, however this is after that passed directly to your marketing and advertising devices on the web server. This allows you to have more exact information and helps make sure conformity with privacy guidelines such as GDPR. Moreover, it likewise prevents the monitoring limitations imposed by web browsers and advertisement blockers.